NADA lets struggling dealers tap experts.(National Automobile Dealers Association's Lifeline to Profits program)(Brief article)

Byline: Donna Harris

NADA is making its consultants available at no charge to dealers with financial struggles.

The program, Lifeline to Profits, is the association's response to the trouble domestic dealers face as their brands' market share slides.

"We formed a task force that met for a day and a half in Washington and came up with specific recommendations,'' NADA Chairman William Bradshaw said yesterday in his remarks at the opening of the convention.

The task force developed Lifeline to Profits and a campaign to encourage dealers - …